Bill McAlister Top Dog Direct "As Seen On TV"


Bill McAlister serves as president of Top Dog Direct, the newest company in the direct response television (DRTV) industry through combining efforts of both Media Enterprises, Inc. and Plymouth Direct.

Known for his innovative style and strategic acumen, Bill is a 24-year veteran of the manufacturing and wholesale distribution of consumer products.

McAlister began his career at QVC where he was the exclusive importer of all non-clothing and non-jewelry items for the first five years of the station’s roll-out. He then founded Media Enterprises and became a vendor at Home Shopping Network (HSN) and has been for the past 19 years. During this time, he brought HSN some of the most successful products in its history. Taplight sold more than 2 million units and the Sobakawa pillow is the number one selling pillow on HSN having sold more than 1.3 million units since its introduction six years ago.

In 2002, Bill introduced the Toni Brattin line with Plymouth Direct to HSN. More than 3 million hair pieces have been sold along with beauty items such as Lip Secret & Tan Secret. In 2006, Bill was involved with the Jessica Simpson/Ken Paves Hairdo line. In January 2011, he debuted the Dancing with the Stars Hair Collection.

Throughout his career, Bill has sold more than $1 billion worth of "As Seen on TV" products.

As a co-founder of Media Enterprises, Inc, Bill has directed his energies exclusively towards the Direct Response TV arena. This singular focus has resulted in the successful development of innovative TV marketing formats for a host of popular new products with Plymouth Direct, such as Urine Gone, Mighty Putty, Mighty Mend-it and Mighty Fixit, Stream Clean, Tag Away and Nightview NV.

Aggressive and resourceful, Bill specializes in finding products, developing marketing strategies, and implementing the plans. His success stories include dramatic wins in both short- and long-form TV advertising and home shopping sales.